“This Chicago surgeon’s app wants to give doctors a better search tool than Google”
Chicago Business Journal, March 31, 2017
Even a brain surgeon, with years of schooling and countless hours of operating experience, doesn’t have all the answers.
Doctors need to access medical information fast, and they need it to be reliable. Google (NASDAQ: GOOG), however, often fails to deliver on the latter as marketing companies and other sites use SEO to get their links to appear higher in search results.
“Search engine optimization of Google really takes away from its utility in the world,” said John Ruge, director of pediatric neurosurgery at Advocate Children’s Hospital.